Table 9 The main focuses of the most popular technology adoption theories
Model/theory | Main focus | Author and year | Refs. |
|---|---|---|---|
Diffusion of Innovation Theory | • Four elements that influence the spread of a new idea • The diffusion process • Six categories of users | Rogers (1960) | Rogers (1962) |
Theory of Reasoned Action | • Three general constructs • Behaviour explained from figure and table | Fishbein and Ajzen (1975) | Ajzen and Fishbein (1975) |
Theory of Planned Behaviour | • Adds a construct to the TRA • The new construct is explained in table | Ajzen (1985, 1991) | |
The Social Cognitive Theory | • Focus on self-efficacy • Behaviour of the user is influenced by expectations of outcome related to personal as well as performance-related gains | Bandura (1986) | Bandura 1986) |
Technical/Technology Adoption/acceptance Model | Two constructs to predict technologies adoption | Fred D Davis et. al. (1989) | Davis (1989) |
The Model of PC Utilization | • Primarily deals with extend of utilization of a PC by a worker • Behaviour affecting by several factors (see figure) | Thompson et. al. (1991) | Thompson et al. (1991) |
The Motivation Model | • Study for IT adoption and use • Extrinsic and intrinsic motivation for shaping the behavior | Davis et al. (1992) | Davis et al. (1992) |
Extended Technology Adoption Model 2 | TAM with additional constructs | Venkatesh and Davis (2000) | Venkatesh and Davis (2000) |
Unified Theory of Acceptance and Use of Technology | Four key constructs affecting the acceptance and use of technology | Venkatesh (2003) | Venkatesh et al. (2003) |