Table 15 The five-stage business ecosystem architecture design approach with a detailed explanation
From: Business ecosystem architecture development: a case study of Electric Vehicle home charging
Stage of the business ecosystem architecture development | Purpose | Activities | Output | Input/methods |
|---|---|---|---|---|
Stage 1- Boundary identification of a business ecosystem | Define and describe the targeted business ecosystem boundary with two dimensions (the targeted domain and the cultural/geographic boundary) | Investigate 1) the primary and secondary supply chain, 2) main business, 3) markets | The targeted business ecosystem boundary is defined and described with the two dimensions; The primary and secondary supply chain, main business, and markets are described | Market research |
Stage 2- Identification of actors and their roles in the business ecosystem | Identify actors and their roles | • Identify roles according to legal requirements for primary and/or secondary supply chains and markets • Identify actors and their roles based on the roles assigned to them | Actors and their roles are identified | The output from Stage 1; Market research |
Stage 3- Identification of actors’ value propositions | Identify value propositions for each role and identify the potential interactions between roles | Identify value propositions and related business models for the correlated roles | Value propositions and business models for each correlated role are identified and described | The output from Stage 2; Market research |
Stage 4- Identification of interaction between actors | Identify the types and content of the interaction between roles | • Identify interaction content between two roles • Identify the types (among five types of interaction) of interaction between two roles with correlated colors | An interaction table | The output from Stage 3; Market research; Assumptions |
Stage 5- Verification of business ecosystem architecture design | Design minimum viable ecosystem and ecosystem roadmap Visualize the developed business ecosystem architecture Check completeness | Identify the minimum elements (actors, roles, and their interaction) of the targeted business ecosystem; Identify ecosystem roadmap with the expansion stages and expanded ecosystem (if necessary) Convert the minimum viable business ecosystem architecture (from the Interaction table) to the business ecosystem map Check completeness of individual value flows and intangible value interactions between objects and actors | An MVE table and list of actors, roles and interactions A business ecosystem map diagram Five figures for the four value flows and intangible value interactions | The output from Stage 3 and Stage 4 (business model); Research aims/focuses |